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Browse products

Accentuate your Style with our Festive Collection!

Indian Wear

Explore a section of beautiful ethnic wear that suits every occasion.

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Celebrate Festive Season with chic new pairs!

Handmade Footwear

Explore a section of intricate and comfy footwear for your happy feet.

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Kurta Set
Kurta Set
Kaftan
Kaftan
Ethnic Dresses
Ethnic Dresses
Embroidered Juttis
Embroidered Juttis
Sliders
Sliders
Kolhapuri
Kolhapuri

The Latest

Our freshest arrivals

Celeb Style Spotlight

Ahem, Ahem, check out some of our Indian Celebrities gorging and glowing in our products!

Our New Curations

New launches every day, styles that promise to capture your heart

-42%

Purelylush Purple & Green Hand Dyed Kaftan Dress

-67%

Purelylush Stylish Olive Cotton A-line Dress

-63%

Purelylush Yellow Ethnic Motifs Printed Gotta Patti Pure Cotton Kurta Set & Mask

-49%

Purelylush Black Regular Solid Kurta with Tie & Dye Palazzos

-51%

Purelylush Yellow & White Hand Tied Dyed Co-Ord Set

-42%

Purelylush Blue Hand Printed Cotton Jaipuri Kaftan Kurta

-42%

Purelylush Blue Hand Tied Dyed Extended Sleeves Rayon Kaftan Kurta

Trending Now

Our best selling pieces that you shouldn't miss

-64%

Pastel Pink Embroidered Women Jutti

$21
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-64%

Off White Floral Embroidered Punjabi Mojari

$21
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-48%

Blue Floral Embroidered Punjabi Jutti

$21
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-60%

Nazariya – Evil Eye Hand-embroidered Punjabi Mojari

$27
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-46%

Pearl Drops Hand Embroidered Women Jutti

$27
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-46%

Bridal Red Women Hand Embroiderd Jutti

$27
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-46%

Pastel Pearl Embellished Women Jutti

$27
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-46%

Pearly Affair Hand Embroidered Mojari

$27
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Designer's Pick

The finest curations on our webshop

-49%

Purelylush Brown & Black Floral Hand Printed Floral Kurta

$21
-67%

Purelylush Gunmetal Grey Hand Block Print Cotton Dress

$20
-48%

Purelylush Sangria Rayon Gota Embellished Anarkali

$23
-50%

Purelylush Pink & Golden Printed Pure Cotton Jaipuri Ethnic Maxi Dress

$23
-42%

Purelylush Dark Blue Hand Dyed Kaftan Dress

$21
-54%

Hand Block Printed Kurta White and Peach and Pant set with Dupatta

$33
-52%

Red & White Ethnic Cotton Kurta with Salwar & Dupatta

$29
-49%

Red & Blue Printed Kurta Skirt Set with Tassles on the Neck

$27